Google Search Engine

 

No. One Search Engine in the World

 

Custom Search

 

 

 

Search engines are web-based programmes that index the web and allow people to find what they are looking for. “Search” or “search marketing” is often used to refer to the industry that has built up around search engines. Google is by far the leading player in the market. A comScore study of  worldwide search engine activity, release in October 2007, showed that Google has just over 60% of the global search engine market share. In Europe, almost 80% of searches are on Google. Search engines are the doorway to the Internet. According to comScore, 95% of the global Internet population visited a search engine in August 2007. The daily search volume numbers are in the hundred millions. According to ComScore figures, there were more than 10 billion searches in the US alone during January 2008! That’s around 322 million per day.

Google search is a web search engine owned by Google Inc. and is the most-used search engine on the Web. Google receives several hundred million queries each day through its various services. Google search was originally developed by Larry Page and Sergey Brin in 1997.

Beyond the original word-search capability, Google Search provides more than 22 special features, such as: synonyms; weather forecasts; time zones; stock quotes; maps; earthquake data; movie showtimes; airports; home listings; sports scores, etc. (see below: Special features). There are special features for numbers: prices; temperatures; money/unit conversions ("10.5 cm in inches"); calculations ; package tracking; patents; area codes; plus rudimentary language translation of displayed pages.

A Google search-results page is ordered by a priority rank called a "PageRank" which is kept secret to avoid spammers from forcing their pages to the top. Google Search provides many options for customized search (see below: Search options), such as: exclusion ("-xx"), inclusion ("+xx"), alternatives ("xx OR yy"), and wildcard matching ("xx*").